So, you've just switched your favourite conventional lippy to one of those groovy, brand new natural ones that are full of natural ingredients and your feeling pretty damn good. After all, you eat healthy, avoid synthetic colours, flavours and preservatives. Converting your cosmetics is the next step really isn't it?

The reason you bought that new lippy is that it ticks all the boxes:

Vegan - tick (no crushed up carmine/cochineal beetle shell)

Palm Oil Free - tick (saving the Orangutans)

No Synthetic Fragrance - tick

Cruelty Free - tick.

Woohoo!

So all is cool and groovy huh?

Sorry to say, but maybe not!   Have you had a really good look at the ingredients list? Ever wondered what gives your fave new lippy that great colour? Does it list any FD&C ingredients? Do you even know what FD&C is?